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Reach More Chime Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Challenge for Chime

In May 2025, Chime spent $17.2 million on linear TV, reaching only 51.6% of its target audience. That means nearly half of potential customers, 48%, were never exposed to a single ad. Each unseen viewer is a missed opportunity to build trust, awareness, and long-term customer growth.

The Unseen Audience

Chime’s strategic TV audience was 18 million households, yet only 9.5 million were reached. That leaves roughly 8.5 million potential customers, active TV viewers who never saw the brand message. This unseen audience is the growth headroom that smarter cross-channel planning can unlock.

The Peer Gap

Even direct competitors are falling short. Ally’s campaign reached only 23% of its target audience, leaving 77% unreached. Across the financial category, most brands underdeliver on reach. The first to close that gap will lead in visibility, trust, and share of wallet.

The Path Forward with TV+

With TV+, Chime can grow its customer reach by 452% without increasing total spend. By unifying linear and connected TV, TV+ transforms 51.6% coverage into near-complete audience visibility. Every impression becomes measurable, every dollar drives impact, and every missed customer becomes reachable.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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