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Reach More Clorox Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Missed the Mark on Reach

You missed 69% of your target audience in June 2025. Despite spending $4.38 million on linear TV, Clorox reached only 31.2% of its intended customers, about 13 million viewers at a cost of $327.09 per thousand. That means most potential customers never saw the campaign, leaving awareness and impact unrealized.

The Invisible Audience

Reaching 13 million viewers is only part of the picture. Out of 43 million strategic TV viewers, nearly 30 million went untouched by Clorox’s campaign. These unseen households represent untapped demand—the consumers most likely to convert once reached through smarter, data-led TV planning.

Competitors Struggle Too

Your competitors aren’t reaching them either. Even S. C. Johnson & Son connected with only 36% of its target TV audience, leaving 64% unreached. This gap is industry-wide, but the brand that moves first to close it will gain measurable reach and a performance edge.

Expanding Reach with TV+

With TV+, Clorox can extend reach by 17% more customers at the same budget. By unifying linear and connected TV through one data-driven platform, TV+ uncovers undervalued audiences that traditional buying overlooks. That means more efficient impressions, higher ROI, and measurable growth from every campaign.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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