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Colgate palmolive tv ad spend & reach

Colgate Palmolive TV Ad Spend & Reach

Simulmedia × Colgate-Palmolive Co

Reach More Colgate-Palmolive Co Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Colgate-Palmolive Co

The Challenge

Linear TV campaign in July 2025

Ad Spend

$3,576,348

Missed Opportunity

80%

of target customers NOT reached

Only 20.1% reach rate = 8.6M at $414.04 per 1,000

We know your customers are watching TV.

However, they are not being reached.

43M strategic audience on TV Colgate-Palmolive Co TV Viewers reached in July 2025 only 8.6M reached (20%)

Your Competition Isn't Reaching Customers Either

Unilever also struggles with customer reach

Unilever Campaign

Target Customer Audience Unilever TV Viewers reached only 53% reached

47% unreached = Missed customer opportunities

Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

TV+ Optimization Solution

TV+ Maximum Reach Potential Colgate-Palmolive Co Current Customer Reach July 2025 +76% more customers at the same budget

Current reach: 20.1% (8.6M at $414.04/1K)

Limited Time Offer

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

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Data-Driven Insights

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Precision Targeting

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Budget Optimization

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Cross-Channel Reach

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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Data provided by Nielsen Ad Intel as of July 2025