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Reach More Colgate-Palmolive Co Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 80% of your target audience in July 2025

Colgate-Palmolive spent $3.6 million on linear TV and reached only 8.6 million of its intended viewers. That means four out of five potential customers never saw the message. Without expanding beyond traditional TV, each unserved viewer represents lost visibility and wasted investment.

Reaching 8.6 million viewers is only part of the story

Out of a 43 million–strong strategic audience watching TV, just 20.1% were reached by the campaign. The remaining 34.4 million represent the invisible opportunity, customers who could be engaged through smarter, data-led TV planning.

Your competitors aren’t reaching them either

Unilever reached only 53% of its target TV audience, leaving nearly half of its potential customers unseen. Brands that move first to expand total TV reach gain the advantage in awareness, loyalty, and sales momentum.

The Path Forward

With TV+, you can reach up to 76% more of your audience without raising your spend. By unifying linear and connected TV, TV+ identifies underexposed segments and reallocates impressions toward them. The result is a broader, smarter reach that converts missed impressions into measurable growth.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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