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Reach More Crawford Group Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Crawford Group left 81% of its target TV customers unreached in June 2025.

With a linear TV spend of $3,428,785, the campaign reached only 18.5 percent of the strategic audience, or 6.6 million viewers, at a cost of $523.13 per thousand. This means the majority of high-value customers saw competitors or nothing at all, while Crawford Group paid premium prices for limited impact.

Crawford Group connected with 6.6 million viewers out of a 35 million strategic TV audience.

That overlap represents roughly 19 percent of the people who could have been reached on TV, leaving more than four out of five potential customers untouched by the June 2025 campaign. Those unseen viewers represent the real growth upside if we expand beyond legacy linear buying and plan around the full 35 million customer universe.

Crawford Group is not alone in underperforming on reach, which creates both risk and opportunity.

Avis Budget Group reached only 26 percent of its target TV audience, leaving 74 percent of potential customers unreached in its own campaign. The first brand to solve this reach gap at scale will not just match competitors, it will own the majority of customers that everyone else continues to miss.

With TV+, Crawford Group can unlock up to 302 percent more customers at the same media budget.

By planning against audiences instead of inventory, reaching viewers across linear, CTV, and gaming, and using predictive optimization to reduce waste, we convert the current 18.5 percent reach into near-maximum coverage of the 35 million customer base. The result is a TV strategy that turns every impression into measurable growth, not just spent budget.

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See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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