Custom Ink TV Ad Spend & Reach

Simulmedia × Customink

Reach More Customink Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Customink

The Challenge

Linear TV campaign in June 2025

Ad Spend

$2,589,678

Missed Opportunity

65%

of target customers NOT reached

Only 34.5% reach rate = 72M at $36.21 per 1,000

You missed 65% of your target audience in June 2025

Customink invested $2.59 million in a linear TV campaign that reached only 34.5% of its intended viewers, just 72 million out of a potential 207 million. Each unseen viewer represents a lost opportunity to connect with the customers already tuned in to TV. Without change, more than half of your audience will remain invisible.

We know your customers are watching TV.

However, they are not being reached.

207M strategic audience on TV Customink TV Viewers reached in June 2025 only 72M reached (35%)

Reaching 72 million customers is only part of the story

Out of a total TV audience of 207 million, nearly two-thirds never saw Customink’s message. That gap equals untapped demand and future revenue waiting on the other side of smarter cross-platform planning.

Your Competition Isn't Reaching Customers Either

4imprint Group also struggles with customer reach

4imprint Group Campaign

Target Customer Audience 4imprint Group TV Viewers reached only 48% reached

52% unreached = Missed customer opportunities

Your competitors are missing them too

4imprint Group reached only 48% of its customer audience, leaving 52% unreached according to Nielsen Ad Intel. The brands that move first to unify linear and connected TV will own this unseen segment and capture a measurable share of attention.

Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

TV+ Optimization Solution

TV+ Maximum Reach Potential Customink Current Customer Reach June 2025 +15% more customers at the same budget

Current reach: 34.5% (72M at $36.21/1K)

With TV+, Customink can reach up to 15% more customers at the same budget

By combining linear and connected TV, we uncover audiences' traditional buying overlooks and convert wasted spend into incremental reach. Every additional viewer drives measurable growth, proving that efficiency and scale can work together when powered by data.

Limited Time Offer

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

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Data-Driven Insights

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Precision Targeting

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Budget Optimization

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Cross-Channel Reach

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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Data provided by Nielsen Ad Intel as of June 2025