×

Reach More Denny's Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Your linear TV campaign reached only 23.5 percent of the customers who were available to see your message, even with more than 3.2 million dollars in spend.

That resulted in just 29 million viewers at a cost of 113.92 dollars per thousand. This gap leaves most of your high-value customers untouched and lowers the return on every dollar invested.

The strategic TV audience for Denny's in May 2025 was 122 million, yet only 24 percent of them saw the campaign. The chart shows a large customer base available on TV and a comparatively small portion actually reached. Expanding reach unlocks the majority of viewers who remain invisible today.

Dine Brands reached only a small portion of its own target audience, with 78 percent left unreached.

Even category peers face the same fragmentation and inefficiency that limit campaign impact. The first brand to solve this reach gap gains the advantage by capturing customers others continue to miss.

The TV+ identifies audiences across linear and connected TV, then plans toward maximum incremental reach instead of inventory.

This reduces waste and finds customers your current plan cannot see. Higher reach at equal spend creates a measurable lift in awareness and customer demand.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

🔒 Your information is secure. We respect your privacy.