Dr Squatch TV Ad Spend & Reach

Simulmedia × Dr Squatch

Reach More Dr Squatch Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Dr Squatch

The Challenge

Linear TV campaign in January 2025

Ad Spend

$571,947

Missed Opportunity

88%

of target customers NOT reached

Only 11.6% reach rate = 3.5M at $163.27 per 1,000

You missed 88% of your target customers in January 2025

Despite investing $571,947 on linear TV, only 11.6% of your audience, about 3.5 million people, saw your campaign. Each unseen viewer represents wasted spend and missed brand growth. Without better targeting, every additional dollar risks diminishing returns.

We know your customers are watching TV.

However, they are not being reached.

30M strategic audience on TV Dr Squatch TV Viewers reached in January 2025 only 3.5M reached (12%)

Reaching 3.5 million viewers is just the surface of the opportunity

Your total addressable TV audience is roughly 30 million, yet nearly nine out of ten remain untouched. These unseen customers are your next buyers, waiting to be discovered through the integration of connected and linear TV.

Your Competition Isn't Reaching Customers Either

Every Man Jack also struggles with customer reach

Every Man Jack Campaign

Target Customer Audience Every Man Jack TV Viewers reached only 0% reached

100% unreached = Missed customer opportunities

Every Man Jack reached 0% of their target audience in the same period

The category as a whole struggles to make meaningful contact with TV audiences. The first brand to solve this fragmentation will own the conversation and drive measurable growth before others even arrive.

Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

TV+ Optimization Solution

TV+ Maximum Reach Potential Dr Squatch Current Customer Reach January 2025 +52% more customers at the same budget

Current reach: 11.6% (3.5M at $163.27/1K)

With TV+, Dr Squatch can increase customer reach by up to 52% at the same budget

Our platform unites linear and connected TV data to find real viewers across screens, maximizing every impression. When reach expands without higher cost, growth becomes measurable, and predictable.

Limited Time Offer

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

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Data-Driven Insights

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Precision Targeting

💰

Budget Optimization

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Cross-Channel Reach

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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Data provided by Nielsen Ad Intel as of January 2025