Dr Squatch TV Ad Spend & Reach
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Reach More Dr Squatch Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in January 2025
Ad Spend
$571,947
Missed Opportunity
88%
of target customers NOT reached
Only 11.6% reach rate = 3.5M at $163.27 per 1,000
You missed 88% of your target customers in January 2025
Despite investing $571,947 on linear TV, only 11.6% of your audience, about 3.5 million people, saw your campaign. Each unseen viewer represents wasted spend and missed brand growth. Without better targeting, every additional dollar risks diminishing returns.
We know your customers are watching TV.
However, they are not being reached.
Reaching 3.5 million viewers is just the surface of the opportunity
Your total addressable TV audience is roughly 30 million, yet nearly nine out of ten remain untouched. These unseen customers are your next buyers, waiting to be discovered through the integration of connected and linear TV.
Your Competition Isn't Reaching Customers Either
Every Man Jack also struggles with customer reach
Every Man Jack Campaign
100% unreached = Missed customer opportunities
Every Man Jack reached 0% of their target audience in the same period
The category as a whole struggles to make meaningful contact with TV audiences. The first brand to solve this fragmentation will own the conversation and drive measurable growth before others even arrive.
Maximize Your Customer Reach with TV+
TV+ dramatically expands your reach beyond current campaigns
TV+ Optimization Solution
Current reach: 11.6% (3.5M at $163.27/1K)
With TV+, Dr Squatch can increase customer reach by up to 52% at the same budget
Our platform unites linear and connected TV data to find real viewers across screens, maximizing every impression. When reach expands without higher cost, growth becomes measurable, and predictable.
Ready to Reach More Customers?
See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.
📊
Data-Driven Insights
🎯
Precision Targeting
💰
Budget Optimization
📺
Cross-Channel Reach
Let Simulmedia Help You Reach Your Audience
Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.
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Data provided by Nielsen Ad Intel as of January 2025