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Reach More Etsy Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Etsy left 61 percent of its TV target customers unreached in its March 2025 linear campaign.

With a spend of $3,336,178, the campaign reached only 11 million customers, a 39.2 percent reach rate at a cost of $298 per thousand. Most of the audience that could have seen Etsy on TV never did, which limits both immediate sales impact and longer-term brand growth.

Etsy’s invisible TV audience.

Etsy reached only 11 million out of a 28 million strategic TV audience in March 2025, which is approximately 39% of the available viewers. The chart shows a large universe of 28 million TV viewers and a much smaller overlap, labeled only 11M reached. That leaves roughly 17 million customers unseen by Etsy’s campaign, a silent opportunity that can be activated with smarter, data-led TV planning.

Etsy and the competitive TV gap

Etsy’s competitors are also struggling to reach this customer base fully. Ebay’s TV effort reached only 36 percent of its target audience, leaving 64 percent unreached and open to influence. The first brand to systematically close this 60-plus percent gap will gain a lasting share of voice advantage in households that neither Etsy nor its peers are winning today.

How TV+ grows Etsy’s customer reach?

With TV+, Etsy can reach up to 94 percent more customers at the same TV budget. The model starts from the current 39.2 percent reach, 11 million customers at $298 per thousand, then reallocates impressions across linear and CTV to favor unique reach over wasted frequency. By unifying fragmented TV and activating high-value segments competitors overlook, we turn Etsy’s TV spend into predictable, outcomes-based growth instead of missed opportunity.

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