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Reach More GoodRx Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Goodrx campaign left 82% of customers untouched.

GoodRx invested $2,992,881 in linear TV in May 2025, yet still missed 82% of its target customers. Only 18.4 percent of the audience was reached, about 12 million viewers at a cost of $246 per thousand. This means most potential Goodrx customers saw competitors or nothing at all, while a multimillion-dollar budget delivered limited incremental growth.

Goodrx is only reaching 12M of a 66M TV audience.

For Goodrx, reaching 12 million TV viewers is only a fraction of the 66 million strategic audience available on TV in May 2025. More than 50 million potential customers remained unreached, despite being clearly present and active on television. These unseen viewers represent a significant, quantifiable growth opportunity that GoodRx can capitalize on with improved audience planning.

Goodrx can move first where peers like UnitedHealth do not.

Goodrx is not the only brand struggling to reach customers fully, but that should be treated as an opening, not an excuse. UnitedHealth Group, for example, left its entire target TV audience unreached, with 0 percent of customers reached and 100 percent classified as missed opportunity. If Goodrx moves first to close this gap on TV, we can capture high-value segments that peers are ignoring and convert competitive blind spots into measurable gains.

Goodrx can use TV+ to expand reach by at least 25% at the same spend

Goodrx can turn an 18.4% reach rate into much stronger performance by using TV+ to optimize the same budget. By unifying linear, connected TV, and other premium environments around a single audience plan, we can deliver at least 25 percent more customers at the same spend while reducing wasted impressions. TV+ makes every Goodrx TV dollar work harder, connecting ads to outcomes so that reach, efficiency, and growth move in tandem.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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