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Reach More Hilton Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 57 percent of your target customers in May 2025.

Your linear campaign spent 6.8 million dollars yet reached only 15 million viewers at a 42.8 percent reach rate. Each unreached customer represents wasted spend and declining efficiency at a time when demand for measurable growth is rising. Without a smarter path forward, the gap will continue to widen.

Reaching 15 million viewers is only part of the picture.

Your total strategic audience on TV is 35 million, which means more than half never saw your message. This invisible segment is still reachable, and capturing it unlocks meaningful growth that traditional buying leaves untouched.

Your competitors are missing customers too.

Marriott reached only a small portion of its target audience, with 76 percent unreached across its campaign. The first brand to correct this across linear and CTV gains a real advantage by owning the customers everyone else continues to overlook.

With TV+, you can expand reach by up to 113 percent at the same budget.

By unifying linear and CTV, TV+ identifies undervalued viewers and removes waste that traditional planning cannot detect. This creates measurable improvement in customer reach and ensures every dollar drives stronger outcomes.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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