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Reach More Ikea Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 79% of your target audience in June 2025

Ikea spent $2.52 million on linear TV and reached only 20.7% of its intended customers, or 8.9 million viewers, at a cost of $283.96 per thousand. That means nearly four out of five potential buyers never saw the campaign, leaving a significant portion of brand demand untapped.

Reaching 8.9 million viewers is not enough when 43 million customers are watching TV

Most of Ikea’s strategic audience remained outside the campaign's visibility, with only one in five being reached. The other 79% represents pure opportunity, millions of potential shoppers ready to engage once they’re reached efficiently through TV planning that covers both linear and streaming.

Your competitors aren’t reaching them either

Even Walmart reached only 36% of its target customers on TV, leaving 64% unreached. The race is open for the brand that closes this visibility gap first, turning audience inefficiency into a measurable advantage.

With TV+, you can increase customer reach by 42% without increasing spend

By unifying linear and connected TV, TV+ uncovers new, high-value audiences while optimizing cost efficiency. Every additional viewer adds measurable value, proving that smarter data-driven activation can drive both reach and ROI for Ikea.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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