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Ikea tv ad spend & reach

Ikea TV Ad Spend & Reach

Simulmedia × Ikea

Reach More Ikea Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Ikea

The Challenge

Linear TV campaign in June 2025

Ad Spend

$2,523,308

Missed Opportunity

79%

of target customers NOT reached

Only 20.7% reach rate = 8.9M at $283.96 per 1,000

We know your customers are watching TV.

However, they are not being reached.

43M strategic audience on TV Ikea TV Viewers reached in June 2025 only 8.9M reached (21%)

Your Competition Isn't Reaching Customers Either

Walmart Inc also struggles with customer reach

Walmart Inc Campaign

Target Customer Audience Walmart Inc TV Viewers reached only 36% reached

64% unreached = Missed customer opportunities

Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

TV+ Optimization Solution

TV+ Maximum Reach Potential Ikea Current Customer Reach June 2025 +42% more customers at the same budget

Current reach: 20.7% (8.9M at $283.96/1K)

Limited Time Offer

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

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Data-Driven Insights

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Precision Targeting

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Budget Optimization

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Cross-Channel Reach

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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Data provided by Nielsen Ad Intel as of June 2025