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Reach More Lowe's Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Limited reach in June 2025

You missed 62% of your target customers in June 2025. Lowe’s linear TV campaign reached only 38.1% of its intended audience, about 16 million viewers, despite spending $9.6 million at an effective cost of $584.92 per thousand. The majority of potential customers remained untouched, limiting both awareness and sales potential.

The unseen audience

Reaching 16 million viewers was just part of the picture. The total reachable audience was 43 million, meaning more than 26 million potential Lowe’s customers never saw the campaign. These unreached viewers represent the hidden market value waiting to be activated through smarter, data-led media planning.

Competition isn’t closing the gap

Ace Hardware Corp reached only 35% of its target audience. Like Lowe’s, the brand left 65% of its potential customers unseen. The first to expand beyond traditional buys will own the incremental audience others overlook, turning reach gaps into a competitive advantage.

Expanding reach with TV+

With TV+, Lowe’s can reach up to 10% more customers without increasing its budget. By unifying linear and connected TV through predictive planning and optimization, TV+ identifies and engages overlooked audiences. The result is a broader reach, higher efficiency, and measurable growth for every advertising dollar.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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