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Reach More McDonald's Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 65 percent of your target customers in January 2025.

Your linear TV campaign delivered a 35.5 percent reach, equal to only 38 million customers at a cost of 457.14 dollars per thousand impressions. Despite spending 17,592,164 dollars, most of your strategic audience never saw the message. This gap limits brand impact and slows growth if left unaddressed.

Reaching 38 million viewers is only part of the picture.

Out of a total TV audience of 108 million potential customers, your campaign connected with barely a third. The majority remained invisible, even though they were fully reachable across TV environments. Capturing this missing reach is a direct path to stronger customer engagement.

Your competitors are missing them too.

Subway’s campaign left 55 percent of its target audience unreached, revealing a consistent industry blind spot. This shared gap means the first brand to expand beyond legacy buying gains an immediate advantage. Acting now positions you to win customers others overlook.

With TV+, you can increase customer reach by up to 42 percent without raising your budget.

By unifying linear and CTV and optimizing for unique exposure, TV+ surfaces undervalued audiences your current plan misses. This creates measurable gains in awareness and intent, supported by efficient delivery and smarter allocation.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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