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Reach More Omaha Steaks Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Omaha Steaks missed 90% of its target TV customers in May 2025.

With $1,983,129 in linear TV spend, the campaign reached only 6.6 million people, a 9.8% reach at a cost of $298.80 per 1,000. This level of underdelivery turns a premium TV investment into fragmented exposure, not predictable growth. If nothing changes, each additional dollar spent will repeat the same pattern of waste.

Reaching 6.6 million Omaha Steaks customers is only a fraction of the opportunity.

The total strategic audience on TV in May 2025 was 68 million, yet only about 10% of those viewers were exposed to the campaign. That leaves roughly 61.4 million potential customers completely unseen and unaddressed. When we unlock this invisible 90%, we turn unreach into incremental orders, higher lifetime value, and durable brand growth.

Your competitors are leaving customers behind too.

A comparable national meat brand reached only 4% of its target TV audience, which means 96% of its potential customers remained unreached. This confirms that legacy TV buying is failing the category as a whole, not just Omaha Steaks. The brand that moves first to data-guided TV will own the share that competitors are surrendering by default.

With TV+, Omaha Steaks can expand TV reach by up to 120% at the same budget.

Today, the campaign delivers only a 9.8% reach, or 6.6 million viewers at $298.80 per thousand, by relying on linear inventory alone. TV+ plans around your audience across linear, CTV, and gaming, then optimizes in real time to find undervalued impressions that competitors miss. We turn every TV exposure into a measurable step toward orders and revenue growth, not just a line on a media plan.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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