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Reach More PayPal Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Challenge for PayPal

In May 2025, PayPal invested almost $21.8 million in linear TV advertising, yet only achieved a 54.6% reach among its target audience. That means 45% of potential PayPal users, nearly 8 million households, were never exposed to a single PayPal ad. Each unseen viewer represents missed visibility, engagement, and opportunity for growth.

The Unseen Audience

PayPal’s strategic TV audience consisted of 18 million reachable households, but only 10 million households actually saw the campaign. The remaining 8 million households, despite being active TV viewers, never encountered PayPal’s message. These unreached households are where incremental awareness and conversion potential reside.

The Peer Gap

Even competitors are struggling with reach efficiency. Shopify, for example, reached only 39% of its target audience, leaving 61% of customers unreached. Across the fintech and e-commerce sectors, this limited coverage underscores how traditional TV alone cannot close the exposure gap.

The Path Forward with TV+

With TV+, PayPal can expand its reach by 421%, without increasing its total media spend. By integrating linear and connected TV audiences, TV+ unlocks full visibility into every impression, driving higher customer acquisition and stronger ROI. The opportunity isn’t in spending more, it’s in spending smarter.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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