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Reach More Pfizer Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 56% of your target customers in February 2025.

Your linear campaign achieved a 44.2 percent reach, corresponding to 8.0 million customers at a cost of $382 per thousand. A spend of $3,064,434 still leaves more than half of your audience untouched. This shortfall limits awareness and slows growth when every impression matters.

Reaching 8.0 million customers is meaningful, but the strategic TV audience is 18 million.

That means most of your reachable customers did not see your message, even though they were active on TV. This unreached population represents your clearest opportunity to expand impact with smarter planning.

Your competitors struggle with the same fragmentation.

Eli Lilly reached only 2% of its target audience, leaving 98% of the target unreached. The brand that corrects this first gains the advantage, because underserved customers move toward whoever shows up with relevance and scale.

With TV+, you can reach up to 20% more customers at the same budget.

Our platform unifies linear and CTV to uncover audience segments that traditional buying misses, reducing waste and strengthening exposure. The result is higher reach, stronger efficiency, and measurable lift across your entire customer base.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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