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Reach More Prizepicks Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Prizepicks missed 93% of target TV customers in January 2025.

Prizepicks invested $ 338,952 in linear TV in January 2025, yet the campaign reached only 1.0 million target customers, resulting in a 7.5 percent reach at a cost of $ 336 per 1,000 reached. This means 93 percent of high-value customers on TV never saw the message, despite meaningful spend. If this pattern continues, each new dollar will work harder to repeat the same impressions instead of driving incremental sign-ups and revenue.

Most of Prizepicks’ 13 million TV prospects are still unseen.

The data shows a strategic audience of 13 million potential customers on TV, yet only about 1.0 million were actually reached, roughly 7 percent of the total. The remaining 12 million viewers fall into the blind spot of the current plan, visible in the TV universe but invisible to the campaign. Bringing these unreached viewers into view is the fastest path for Prizepicks to turn TV from a branding expense into a measurable growth engine.

Even Underdog leaves 82% of customers unreached.

Your category is not solving this on its own. The Underdog campaign reached only 18% of its target TV audience, which means 82 percent of potential customers were never exposed to its message. When both Prizepicks and key competitors leave most of the audience untouched, the first brand to use data to fill that 80 percent gap can redefine share of voice and long-term customer acquisition.

With TV+, Prizepicks can add 71% more customers at the same budget.

TV+ is designed to increase its reach by 7.5% and expand it, unlocking up to 71% more customers without increasing total spend. We plan around audiences across linear TV, connected TV, and other premium environments, then use predictive optimization to redirect dollars toward undervalued impressions that drive sign-ups and purchases, not just exposure. The result is simple: reaching more of the 13 million strategic viewers, increasing unique audience exposure, and a direct line from every impression to measurable growth for Prizepicks.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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