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Reach More Progressive Corp Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Coverage Gap

In March 2025, Progressive spent $89 million on linear TV and still missed a quarter of its audience. That’s 25% of potential customers who never saw an ad, despite 75.3% reach among those exposed. It’s a visibility gap worth millions in unrealized impressions and unclaimed policyholders.

The Unseen Drivers

The chart shows an 18 million strategic TV audience for Progressive in March 2025. Only 14 million were reached, or 75%, leaving roughly 4 million potential customers outside the buy. This is the recoverable headroom that smarter, data-led TV planning can convert into quotes and policies.

The Competitive Traffic Jam

Competitors are underperforming too. Geico reached only 23% of its viewers, implying 77% of its audience went unseen. Moving first to reclaim that unreached majority creates a durable awareness edge.

The Road to Smarter Reach

With TV+, Progressive can drive up to 280% more customers at the same budget. By unifying linear and connected TV, we extend beyond the current 75.3% reach and turn missed households into measurable outcomes. The outcome is broader coverage, lower waste, and growth that compounds.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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