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Reach More Prudential Financial Inc Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Awareness Gap

In March 2025, Prudential spent $3.5 million on linear TV and reached only 15.8% of its target audience, approximately 2.9 million households, at a cost of $1,222 per thousand. That means 84% of potential customers never saw an ad. In a trust-driven category, those unseen impressions represent lost credibility and potential for growth.

The Unseen Investors

The chart shows 18.5 million reachable TV households, yet only 2.9 million were reached. That leaves 15.6 million potential investors untouched, viewers who watch the same programs but were invisible to traditional linear buys. Each one represents lost share of attention in a market where trust follows exposure.

The Competitive Blind Spot

Even industry peers are missing large portions of their audience. New York Life reached just 1% of its total TV audience. 99% - the majority of viewers remain unserved, creating space for the first brand to scale cross-screen reach to lead the category.

The Smarter Path Forward

With TV+, Prudential can expand its reach by more than 1,400% without increasing spend. Unified linear and connected TV planning identifies high-value households missing from current campaigns. The result is full-market coverage, reduced waste, and measurable growth from every impression.

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Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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