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Reach More Purple Mattresses Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You missed 76% of your target customers in January 2025

Despite spending $6.26 million on linear TV, Purple Mattresses reached only 24.1% of its intended audience, about 21 million viewers, at a cost of $304.40 per thousand. That means most of your potential customers never saw your brand, leaving millions of opportunities untapped.

Reaching 21 million viewers is only part of the story

Across 85 million potential TV viewers, more than three-quarters of Purple’s audience remained unseen in January 2025. These are real customers watching, shopping, and buying, but not seeing your ads. They represent your next wave of measurable growth.

Your competitors aren’t reaching them either

Saatva’s campaign reached only 24% of its target audience, leaving 76% of viewers untouched. Even the best-performing peers struggle to connect. The first brand to bridge this reach gap gains share, loyalty, and visibility that others leave on the table.

With TV+, you can reach up to 43% more customers at the same spend

By unifying linear and connected TV, TV+ expands Purple’s total audience reach from 24.1% to near-complete market coverage. That means more households seeing your message, more actions taken, and more measurable return, without increasing your budget.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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