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Reach More Roche Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You Missed 55% of Your Target Audience for Roche in Q2 2025.

While your campaign achieved strong digital visibility, nearly half of eligible patients and caregivers never saw your message on TV. Each unseen viewer represents a missed chance to inform treatment decisions and strengthen brand leadership in ophthalmology.

The Unseen Patients

The campaign’s total addressable audience was 23 million viewers, yet only 10.5 million were reached. The remaining 12.5 million watched TV during the campaign window but remained untouched by Vabysmo messaging. These are prospective patients and their physicians, who could be informed, influenced, and guided through smarter TV activation.

Your Competitors Miss Them, Too.

Even leading pharma brands like Eylea reached only half of their potential TV audience during the same period, according to Nielsen Ad Intel. The first mover to bridge linear and CTV will own the category’s most valuable audience - before the market catches up.

The Path Forward with TV+

By unifying linear and connected TV, we eliminate duplication and expose your message to untapped, high-value viewers. Every new impression drives awareness, intent, and measurable prescription growth - proving that efficiency and reach can scale together.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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