×

Reach More Royal Caribbean Cruises Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Royal Caribbean cruises left 54% of its TV customers unreached in March 2025.

You invested $12,943,932 in linear TV and reached only 46.0% of your strategic audience, about 16 million customers, at a cost of $797.78 per 1,000. This means more than half of the people already watching TV in your category never saw your message, even though they were fully reachable. If nothing changes, that missed 54% becomes a recurring tax on your media budget and your future growth.

Royal Caribbean Cruises' strategic audience extends far beyond its current reach.

The March 2025 campaign reached 16 million customers, within a strategic TV audience of 35 million. In other words, 19 million potential cruisers, 54% of the reachable audience, stayed invisible to your linear buy. These unreached viewers represent the incremental bookings and revenue we can capture when we plan TV around audiences instead of inventory.

Your competitors are also leaving most TV customers on the table.

A peer cruise line reached only 29% of its target TV audience, leaving 71% of potential customers untouched. That confirms the problem is systemic, not brand specific, which creates an opening for the first mover that uses data to extend TV reach beyond legacy buying patterns. When we help Royal Caribbean Cruises see and reach the customers others overlook, you gain a durable edge in share of voice and future demand.

With TV+, Royal Caribbean Cruises can grow their reach by up to 141% at the same budget.

By unifying linear, connected TV, and gaming, TV+ expands your current reach from 46.0% to a larger, more efficient footprint, adding up to 141% more customers without increasing spend. We use predictive planning and outcomes-based optimization to find the next 19 million high-value viewers that traditional buying misses. The result is simple and measurable: TV audiences are converted into bookings and revenue growth, rather than unreached potential.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

🔒 Your information is secure. We respect your privacy.