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Reach More The Farmer's Dog Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You left 46% of The Farmer's Dog target TV audience unreached in January 2025.

We see that your linear TV campaign invested $13,376,626 yet reached only 54.0% of target customers, about 86 million viewers at a cost of $155 per thousand. Nearly half of the customers you wanted to influence never saw your ads, which means wasted budget today and slower customer growth over time if the plan does not change.

The Farmer's Dog reaches a much larger TV audience than the campaign is capturing.

In January 2025, there were 159 million strategic viewers available on TV, and your campaign reached only 86 million of them, a 54.0% reach that leaves roughly 73 million potential customers untouched. We view this unreached 46% as incremental revenue and market share that can be unlocked through smarter, audience-led TV planning.

The Farmer's Dog can lead where competitors lag.

Your peer Ollie Pets reached only 16% of its target customer audience on TV, leaving 84% of potential viewers unserved and just as invisible as your unreached customers. We observe the same pattern across many brands, indicating that the first team to solve fragmented TV reach wins an outsized share of future pet food buyers.

The Farmer's Dog can use TV+ to turn limited reach into measurable growth

With TV+, we can expand your customer reach by about 11% at the same January 2025 budget, taking your current 54.0% reach, 86 million viewers at $155 per thousand, and pushing deeper into the 159 million strategic audience. By unifying linear and connected TV and optimizing every impression to real outcomes, we convert unreached viewers into loyal customers and turn your TV investment into predictable business results.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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