×

Reach More Thumbtack Customers Where They Watch

Your customers are watching TV. Are you reaching them?

You failed to reach 77 percent of your target customers in May 2025.

Your linear TV campaign, which spent $ 3.3 million, produced a reach rate of only 23.1 percent, equivalent to 18 million viewers at a cost of $ 184 per thousand. Most of your strategic TV audience, a total of 78 million people, never saw your message. Every unreached viewer represents lost demand that your competitors can still claim.

Reaching 18 million viewers is only a fraction of the opportunity.

The chart shows that your campaign connected with just 23% of the 78 million viewers available to Thumbtack on TV. That means the majority of your potential customers remain outside your current footprint. Bringing these unseen viewers into your plan creates immediate headroom for growth.

Your competitors are also missing the same customers.

Angi reached only 19 percent of its target audience, leaving 81% of viewers untouched by its campaign. This shared blind spot shows that the first brand to solve TV fragmentation gains an advantage that others have ignored. Acting now positions Thumbtack to own the audience that neither brand is capturing today.

With TV+, you can expand your reach by up to 44% without increasing your budget.

The model unifies linear and connected TV to find undervalued impressions and reveal customers whose current buy never touches. By lifting reach beyond the current 23.1 percent baseline, you turn wasted spend into measurable customer growth. TV Plus gives Thumbtack a scalable way to reach more of the people already ready to convert.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

🔒 Your information is secure. We respect your privacy.