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Reach More Uber Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Uber is leaving 70 percent of TV customers on the table.

Uber spent 31.3 million dollars on linear TV in January 2025, yet 70 percent of its target TV customers were not reached. With a reach rate of only 29.8 percent, the campaign reached approximately 32 million people at a cost of $ 971 per thousand impressions. This level of waste means most of the budget did not translate into meaningful, incremental customer growth. If nothing changes, Uber will continue to pay TV prices while most high-value viewers remain untouched.

Uber’s unseen 76 million viewers.

Reaching 32 million Uber viewers on TV is only a fraction of the 108 million strategic audience available. That leaves roughly 76 million potential customers who watch TV but never saw Uber’s January 2025 campaign. This unreached group represents the real upside, since they are already in the medium and ready to be influenced by the right message. When we unlock this invisible zone, we turn missed impressions into measurable customer growth.

Uber’s edge in a market where rivals also miss most viewers.

Uber’s competitors are struggling too, which creates an opportunity for advantage. DoorDash reached only 23 percent of its TV audience and left 77 percent unreached, so most high-value customers in this category are still up for grabs. If Uber is the first to use data to find and serve these overlooked segments, it will occupy mental real estate that competitors cannot easily reclaim. We utilize competitive audience gaps to help Uber attract customers in areas where others are absent.

Uber can use TV+ to reach up to 90 percent more customers at the same budget.

With TV+, we can turn Uber’s 29.8 percent reach into a far larger footprint, adding up to 90 percent more customers without increasing January 2025 spend. By planning around Uber’s audience across linear, CTV, and gaming, we reduce overlap, uncover undervalued inventory, and extend reach to the 76 million viewers the current plan misses. Our platform is designed to convert every TV impression into predictable outcomes, such as trips, orders, and installations, not just exposure. This is how Uber turns TV from a high-cost channel into a measurable growth engine.

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Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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