×

Reach More Vanguard Group Inc Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The reach problem

Vanguard’s May 2025 campaign reached only 20% of its intended audience. Despite more than $3.2 million in TV spend, 80% of high-value investors never saw a single ad. That gap represents more than missed impressions, it’s missed trust in a category built on visibility and credibility.

The Hidden Investors

Your strategic TV audience is 18 million households, but only 3.8 million were reached. That leaves about 14.2 million investors invisible to the campaign. This is the growth headroom that targeted TV can unlock when we plan to audience, not inventory.

The Industry Gap

Competitors are missing them too. Charles Schwab reached about 23% of its target viewers, leaving 77% unreached in a comparable period. The first brand to close this gap will earn durable awareness and consideration.

The Path Forward

With TV+, we can expand Vanguard’s reach by more than 1000% at the same budget by unifying linear and CTV and reallocating to undervalued supply. Current performance is 20.4% reach, with 3.8 million viewers and $858.23 per thousand, which provides clear optimization targets. The outcome is broader, more efficient exposure that compounds into measurable growth.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

🔒 Your information is secure. We respect your privacy.