×

Reach More Visa Inc Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Missed Momentum

In February 2025, Visa spent $178,992 on linear TV and reached only 4.1% of its target audience. That equals 743,000 viewers at $240.90 per thousand. The campaign left 96% of potential cardholders unseen.

The Hidden Half

The strategic TV audience totals 18 million. Only 743,000 were reached, leaving about 17.3 million potential customers untouched. This is recoverable headroom with smarter, data-led TV planning.

Falling Behind the Field

Mastercard’s campaign reached about 5% of its audience. That means 95% remained unreached. The first brand to extend cross-screen coverage will win share of mind and consideration.

Smarter Reach Ahead

With TV+, we can increase Visa’s reach by roughly 1,258% at the same budget. By unifying linear and connected TV, we uncover undervalued audiences and reduce duplication. The result is broader coverage, measurable impact, and stronger brand visibility.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

🔒 Your information is secure. We respect your privacy.