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Reach More Wyndham Hotels & Resorts Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Wyndham Hotels & Resorts missed 96% of its target TV customers in July 2025.

A linear TV spend of $ 1,155,267 reached only 4.4 percent of the strategic audience, approximately 1.5 million people, at a cost of $ 746.46 per thousand. This means that most of the budget is spent on reaching a small slice of viewers, while the vast majority of potential guests never see the message, which slows both brand growth and direct bookings.

Wyndham Hotels & Resorts reached only 1.5 million viewers out of a 35 million strategic TV audience.

In other words, roughly 96 percent of high-value travelers remained invisible to the July 2025 campaign, even though they were actively watching TV. Closing that 33.5 million viewer gap represents a direct path to incremental room nights, loyalty enrollments, and lifetime value that current planning leaves untapped.

Wyndham Hotels & Resorts is not alone.

Since even a major peer in the category reached only 34 percent of its target TV audience, leaving 66 percent unreached. Choice Hotels also struggles to turn TV exposure into broad customer coverage, which means the category as a whole is underserving travelers who are ready to book. The first brand to fix this structural reach gap with smarter TV planning will win share of voice, stay, and loyalty that competitors are not even contesting.

With TV+, Wyndham Hotels & Resorts can unlock up to 1,008 percent more customers at the same TV budget.

By planning around audiences instead of inventory, we unify linear, connected TV, and gaming. Hence, your ads follow real travelers wherever they watch or play, not just where legacy buys happen to run. Our platform is built to expose untapped segments that your competitors miss and tie every impression to measurable outcomes, such as site visits, bookings, and revenue, so incremental reach translates into predictable business growth.

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Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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