With multiple hotel options in every city, bookings are often based on convenience rather than brand. Choice Hotels wanted to increase their bookings by reaching frequent business travelers before their next trip.
Created a custom target based on age, travel frequency, and recent hotel bookings.
Performance Media Plan activated across national TV to maximize target audience reach.
Simulmedia’s campaign accounted for 48.8% of the total campaign reach with just 18% of the budget.
lower cost per reach
lower cost per incremental purchaser
higher conversion rate by exposed viewers