Beverage Company Refreshes Its Strategy to Boost ROI

The Challenge

While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest of national TV.

The Simulmedia Solution

  • Custom Targeting

    Created a complex lookalike target based on age, gender, viewing behavior, and a combination of 20 MRI attributes.

  • Data-Optimized Delivery

    After forecasting where to find the target on national TV, our Performance Media Plan ran on 25 additional networks.

The Results

  • 20%

    increased weekly reach

  • 55%

    lower cost per point

  • 27%

    higher ROI than the base campaign