While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest of national TV.
Created a complex lookalike target based on age, gender, viewing behavior, and a combination of 20 MRI attributes.
After forecasting where to find the target on national TV, our plan ran on 25 additional networks.
Simulmedia guaranteed the schedule would add cost-efficient, unduplicated reach to the base campaign. We delivered on that, and the campaign yielded an ROI that boosted the overall performance of the TV ad spend.
increased weekly reach
lower cost per point
higher ROI than the base campaign