Choice Hotels Gives Bookings a Boost Using Simulmedia
Standing Out in a Crowded Hotel Marketplace
With multiple hotel options in every city, bookings are often based on convenience rather than brand. Choice Hotels wanted to increase their bookings by reaching frequent business travelers before their next trip.
Data-Optimized Ad Delivery to Generate Long-Term Loyalty
We activated the campaign to maximize the target-audience reach, and then our viewing panel was matched with Choice’s loyalty card data to determine the campaign’s impact.
Our ultimate goal was to get more people to book on choicehotels.com. [Simulmedia] outperformed some
of Choice’s other traditional TV buys by as much as
20% or more in some cases.
Created a custom target based on age, travel frequency, and recent hotel bookings.
Simulmedia's campaign plan activated across national TV to maximize target audience reach.
More Travelers Made the Right ‘Choice’ Thanks to Simulmedia
Simulmedia extended the campaign’s unique reach by 11.5% with just 18% of the budget, which led to more bookings at a lower acquisition cost for Choice Hotels.