56% conversion lift and 593 net prescriptions: How Audience-Based DDL Drives Measurable Outcomes

A leading mental health brand paired clinically informed audiences with audience-based Data-Driven Linear TV to expand patient reach and drive measurable prescription outcomes.

The Challenge

A leading mental health brand needed to extend its clinically informed audience strategy into linear TV while measuring performance against prescription outcomes.

The Solution

Swoop and Simulmedia partnered to activate patient audiences through Data-Driven Linear TV, combining Swoop’s audience intelligence with Simulmedia’s activation and optimization across two 2025 flights.

The Result

Cost per conversion was strongest among patients exposed to DDL across channels, outperforming Consumer Digital on efficiency.

Why It Worked

The plan started from the patient audience. Swoop defined who to reach, Simulmedia placed the schedule where those patients were watching, and prescription-level measurement put TV on the same cost-per-conversion footing as the brand's other channels.

*5.5x calculated using 593 net prescription conversions and the brand's annualized WAC relative to $2.15M media investment. Does not reflect patient persistence, rebates, discounts, or manufacturer net revenue