Traditional TV Buying Leaves 5.9M People Unreached. How Our Data-Driven Linear Approach Found Them. 52 Networks, 25% More Reach, Same Budget
The Challenge & The Opportunity
The Growth Challenge
Brands grow through new customer acquisition, not deeper loyalty programs. Light buyers outnumber heavy buyers 4-to-1 and account for nearly half of all sales — yet most TV campaigns over-serve the same heavy viewers on a handful of networks, missing the broad audience that actually drives growth.
The Opportunity
TV fragmentation means your audience is spread across dozens of networks — not just the obvious top few. Simulmedia's data-driven approach finds them everywhere they watch, activating 100+ network partnerships and cherry-picking the exact spots that add the most new, unique viewers — at every budget level.
OTC Brand Q4 2025 Linear TV Campaign
For the OTC brand’s Q4 2025 linear TV campaign (Guaranteed Audience: A30+ Oral or Nasal), Simulmedia ran across 52 networks — not just the top few. The top 10 networks drove 34% of unique strategic target reach at $23.73 cost/1K. The remaining 42 networks accounted for the other 66% at just $25.44/1K. Near-identical efficiency, dramatically more reach. This is the long tail at work.
To validate this, we ran a simulated plan using the same budget and same flight dates — but limited to only the top 10 networks from the Q4’25 plan, as a traditional buy would be.
25% more reach
That simulation returned 24,009,418 unique people reached. Simulmedia’s actual 52-network campaign delivered 29,944,200 — that’s 5.9 million more unique people reached within the strategic target audience, entirely from the long tail.
Simulmedia 52-Network Vs. Top-10 Only — Same Budget, Same Dates
By activating 52 networks instead of just the top 10, Simulmedia delivered 5.9M more unique people reached — a 25% reach advantage — at a 20% lower cost per 1K reach.
The Old Way vs. the Simulmedia Way. Why We Win
Traditional TV Buying
The Simulmedia Approach
Our Three-Part Advantage
Plan to Your Audience, Not a Demo
We use behavioral data, first-party segments, and lookalike modeling to identify where your actual buyers watch TV — then build a plan around that reality, not assumed demographics.
Cherry-Pick Every Spot for Incremental Reach
Our patented algorithm identifies the exact spot — by network, day, and hour — that adds the most new unique viewers. No repeating the same household. No wasted frequency.
Measure Like Digital, Prove Like Science
Spot-level spike analysis, incremental lift studies, and halo effect reporting mean every airing is accountable. You know exactly which networks drove real business results.
