Media's Dark Secrets: An Unfiltered Look at Ad Transparency
Join us on Tuesday, September 19th, for an exclusive Simulmedia Salon Series featuring industry leaders Krzysztof Franaszek, Founder of Adalytics, Danielle DeLauro, Executive Vice President at VAB, and Lou Paskalis, CEO and Founder of AJL Advisory, LLC, where we’ll discuss transparency — a historical concern within the digital industry that’s beginning to spill into the world of TV.
The panel will end with a Q&A discussion with Simulmedia CEO Dave Morgan and ample networking opportunities. Don't miss this chance to engage with industry leaders and gain valuable insights!
Location: Simulmedia HQ - 401 Park Avenue South, 11th Fl., New York, NY 10016
Date and time: Tuesday, September 19th | Doors open at 5:30pm; Discussion at 6:00pm
Founder of Adalytics
Dr. Krzysztof Franaszek is the founder of Adalytics, a research and verification company focusing on empirical assessments of ad tech, campaign performance, and media supply chain transparency. Dr. Franaszek did his doctorate in computational biology at Cambridge University as a Gates Scholar, and was a Soros Fellow at Harvard Medical School and MIT. His independent research and findings have been covered by AdExchanger, Wall Street Journal, Adweek, Business Insider, Propublica, CyberScoop, Digiday, Marketing Brew, USA Today, Forbes, the New Humanitarian, TechCrunch, and Politico.
Executive Vice President of VAB
Danielle DeLauro serves as VAB’s executive vice president and works directly with the CEO to determine VAB’s strategic vision and set the internal agenda and direction for all departments within the organization. She led the VAB through a comprehensive transformation into a marketer-first, insights organization that inspires companies to reimagine their media strategies for the modern digital and videocentric world. Prior to joining VAB, she spent her career at advertising agencies developing cross-channel media strategies for a range of high-profile brands across multiple categories.
CEO & Founder of AJL Advisory, LLC
Lou Paskalis is CEO of AJL Advisory, LLC, a consulting practice focused on helping senior marketers develop a winning narrative for their contributions to enterprise growth while harnessing emerging technologies to do so. Previously, he was President and COO of MMA Global, a trade association dedicated to architecting the future of marketing. He is well-known as an outspoken champion for innovation and the advancement of the art and science of marketing and a strong advocate for journalism and marketers’ unique responsibility to support news organizations in their valiant efforts to defend truth.
Group Executive Vice President at ANA
Bill Duggan is group EVP at the ANA. His responsibilities focus on management of the organization’s portfolio of brand/media committees and associated conferences as well as thought leadership. He has played a lead role in the development of ANA initiatives on media transparency, production transparency, the programmatic supply chain, creative briefing, and digital advertising fraud. He also manages the ANA’s growing sponsorship program and is a frequent contributor to the ANA’s Industry Insights blog.