Linear TV

The Leader in Data-Driven Linear TV for Over a Decade

Linear TV remains the most powerful, effective medium for reaching audiences at scale – if you know how to do it right. Powered by predictive technology, robust data science and experienced media veterans, Simulmedia maximizes TV’s massive reach potential and turns it into a predictable and performant growth driver.

A Digital Approach to Linear TV

Bring precise targeting, real-time reporting, predictive algorithms, actionable optimization and more to your linear TV advertising efforts.

Surgical Precision at National Scale

Go beyond age/gender demos to target the best audience for your campaign using first- and third-party data. Then, find this custom-built audience across all of national linear TV with a daily reach potential of over 110 million households.

Best Spots in the House

Direct integrations with national networks give you quick and competitively priced access to premium, guaranteed-to-run inventory. This ensures you’re reliably reaching the right audience and driving cost-effective results–without locked-in commitments.

Transparent Results

Our clients’ success is our own. So we make all campaign results available in an interactive, personalized reporting dashboard. See which networks, dayparts, days and creative mix are driving the best results – all the way down to each unique spots that airs.

Predictability

We’ve oriented our business around accountability with a platform that’s purpose-built for predictably reaching high-intent audiences. Combined with a dedicated customer success team, we ensure your campaigns win time and time again.

The Undeniable Power of Linear TV

Traditional television still dominates viewer consumption and ad impression delivery.

75 %Total TV usage accounted for by linear TV
4Hours on avg. watched per person per day
118 MMPotential household reach

The End-to-End Solution for Linear TV

Handle your national TV advertising campaigns all in one place.

See What Your Site Visitors and App Users Are Watching on TV

Place a small piece of code on your website and start to receive insights about your visitors’ TV-viewing behavior, including their top shows, genres and networks. Have an app? You can get the same insights by utilizing our partnerships with mobile measurement providers.

  • Any visitors to your site or users of your app can be utilized for lookalike targeting on linear TV
  • Detect viewing habits of users engaging with your digital properties to inform TV media buys

Create the Optimal Linear TV Media Plan

You have over 1,400,200 possible spots to choose from if you’re planning a two week campaign. Simulmedia brings technology and data science to linear TV and calculates the optimal media plan based on your desired results in seconds.

  • Our platform considers parameters like budget, timeframe and network restrictions to recommend the single best plan for your goals
  • Take the guesswork out of media planning by forecasting where your audience will be watching

Flexible, Automated Buying Through Network-Direct Integrations

Seamlessly find your audience across national linear TV with guaranteed impression delivery from guaranteed schedules and units in national breaks.

Activation Options for All Your Needs

Get the high-performing plan you need with the flexibility to add other inventory that your business objectives may require.

Get Simulmedia's Data-Driven, Audience-Based Plan
Choose Specific Networks, Days and Dayparts
Choose Specific Shows/Programs

Drive More Impact with Your Ad Dollars

Simulmedia’s platform combines the speed and precise targeting of digital with the massive scale of national linear TV. Our plans are optimized based on a dynamic ranking of the top-converting ad units across all of national TV. This way, you’ll drive down CPV or CPI sustainably with every campaign.

  • Find cost-effective spots to reach your target audience and keep your cost-per-action down
  • Tap into linear TV's massive scale to continually find high-intent audiences without escalating acquisition costs

Say Goodbye to Linear TV's Black Box

We’re built to give brands and agencies more visibility into their linear TV campaigns than ever before. You’ll know exactly what you’re paying for media and fees, and easily export your campaign data to bring into your preferred business intelligence and visualization tools.

  • Real-time, interactive reporting dashboard for a full view into media delivery and performance metrics
  • Statistically rigorous approach to measurement provides the utmost transparency

Make Linear TV a Winning Channel

Get started by contacting our sales team or requesting a demo to learn more about how Simulmedia can help you make TV and video perform to its full potential.