Simulmedia uses anonymous TV viewing and marketing data to help improve the relevance of TV advertising. We develop broad inferences of the types of advertisements that viewers might prefer, as well as when and where they might prefer to view those ads. We license anonymous consumer data from a number of different sources – including anonymous set-top box viewing data from television system operators, like cable and satellite providers, and Smart TV sets — to better predict the types of ads TV viewers might prefer based upon the program, network, day, time of day or geography in which the ads are shown.
Simulmedia places a high value on the protection of viewers’ personal privacy and thus does not collect, store or use any personal information. For more information, you can email us at firstname.lastname@example.org.