Latest resources

Why Advertise on TV? Beyond the Hype: TV Advertising's Enduring Effectiveness in a Digital World

Exploring TV Advertising's Relevance in Today's Digital World

Guide for pharma marketers

Learn how our innovative approach can help you reach the right audience with the right message at the best time, on both TV and streaming.

Extend Your Reach with AI-Driven Linear TV Reach Extension

Enhance your TV advertising campaigns with an AI-driven Linear Reach Extension. Complement your existing media buys by targeting untapped audiences and maximizing your reach. Overc…

Maximize Cross-Channel Reach on TV

Value Driver: De-silo Cross-Channel TV

Maximize Cross-Channel Reach on TV

Explore the TV+ platform, a powerful tool designed to simplify cross-channel advertising for marketers. Discover how it can help you maximize reach, reduce waste, and optimize your…

The Future of Media Unveiled: Highlights from the ANA Conference at Simulmedia

Explore key insights from the ANA conference at Simulmedia, covering the transformation of upfronts, the importance of programmatic transparency, and the future of digital TV. Disc…

Guide to Instant TV Competitive Intelligence

Staying ahead of the competition is crucial in advertisement. The Guide to Instant Competitive Intelligence for TV offers valuable insights and tools to help you analyze and optimi…

The Bold Changes of Upfronts 2024 that are Redefining Media

Explore the transformative changes of Upfronts 2024 in our latest blog. Learn how the arrival of tech giants and innovative advertising strategies are redefining the traditional me…

How Beyond Meat spiced up their cross-channel campaigns with TV+

Beyond Meat is a leading plant-based meat company known for its innovative products, including the Beyond Burger and Beyond Sausage. Targeting consumers seeking healthier and envir…

Programmatic Campaign Optimization for CTV 2025 - Simulmedia

Explore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lower costs and improve perfor…

New President of Sales Shares Career Insights and Opportunities for Sales Team

Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him …

Simulmedia Establishes Partnership at Top of C-Suite

Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company found…

Reaching Millennials on TV: Navigating Trends and Strategies

Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since our last dive into the millen…