Latest resources

What Is the Best Platform for TV Advertising?

Discover the best platform for TV advertising to reach your target audience and maximize ROI. Learn about the top options and industry insights in our blog post.

Brand Lift Studies Prove the Effectiveness of TV and CTV Advertising

TV and CTV advertising are powerful tools for increasing brand awareness, consideration, and purchase intent. We review some of the key findings from brand-lift studies and discuss

Ad-Supported Streaming: A Closer Look

Get the inside scoop on ad-supported streaming services from Netflix to Disney+ to HBO Max to Pluto TV and beyond. Learn about the most popular platforms, publishers, and services

How to Achieve the Lowest CPMs in Connected TV Advertising

Learn how to achieve the lowest CPMs in CTV advertising by using interactive video ads and programmatic advertising. Stay ahead of the game with our expert tips.

How Buying Local Streaming Ads Can Benefit Your Business

Learn how buying local streaming ads can benefit your business by targeting the right audience, standing out in a crowded market, measuring the impact and being part of the future

Understanding Minimum Spend Levels for Connected TV Advertising

Maximize your CTV advertising budget by understanding minimum spend levels, targeting the right audience, and optimizing ad creative. Get expert guidance from a reputable CTV adver

How to Advertise on Streaming TV

Learn how to effectively advertise on streaming TV in our latest blog post. Discover the top platforms and strategies to reach your target audience and boost your brand.

Elevate Your TV Advertising Strategy with Smarter TV Ad Buying Techniques

Learn how to maximize your ROI with smarter TV ad buying. Discover the benefits of using data and technology to make more informed ad-buying and selling decisions. Learn more in ou

Mastering the Art of CTV Advertising: What Creative Do You Need

Get ahead of the competition with our guide on understanding the different types of creative needed for successful CTV advertising so you can maximize your reach and engagement.

Using CTV Advertising to Make the Grade in Back-to-School Marketing

Get ahead in back-to-school sales with CTV advertising. Discover how streaming TV can help you reach targeted audiences, boost conversions and improve advertising effectiveness. Le

Pride 365: Using CTV Advertising to Market to LGBTQ+ Consumers Every Day

Discover how CTV advertising can effectively reach the LGBTQ+ community during Pride Month and every month, with insights on opportunities, benefits, and strategies for inclusive a

Father's Day Why CTV Advertising Is the Hottest Gift for Marketers This Year

Maximize your Father's Day sales with CTV advertising. Learn about the benefits, advantages and how to target specific demographics, deliver engaging interactive ads and measure su