Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy …

AI transforms media buying into a fast, precise, and data-driven process. Want smarter campaigns across TV? Discover how Simulmedia TV+ can help today.

Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy.

Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the sw…

Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today

Effective TV ads combine precise targeting, audience insights, and impactful content. Align strategies with clear goals for maximum campaign success

Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms.

This transformation isn’t just about efficiency. It’s about making every impression smarter, more accountable, and more aligned with business outcomes.

Choose the best healthcare marketing software for your needs. Compare leading platforms, features, and compliance capabilities for pharmaceutical advertising.

AI isn’t coming to TV media planning - it’s already here.

Learn how to buy cable TV ads effectively with targeting strategies and metrics