TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently.

Master CTV advertising in 2025 with our complete guide. Learn targeting strategies, platform selection, buying methods, metrics, and real case studies

The cost of a TV ad can vary widely depending on several factors, such as the time slot during which the ad will air, the viewership of the program, and the length of the ad.

Simulmedia's comprehensive guide to thriving in fragmented TV measurement. Transform data complexity into competitive advantage with privacy-safe tech and real-time optimization st…

Audience-based buying, cross-platform guarantees, first-party data, and outcome KPIs are redefining how TV ads are planned, bought, and measured in 2025

Master connected TV targeting with first-party data, retargeting, geolocation and lookalike audiences

Learn about OTT advertising and how it works to target consumers and measure success. Get tips and tricks for effective campaigns on different platforms. Maximize your ROI with our…

Learn the difference between OTT (Over-the-Top) advertising and CTV (Connected TV) advertising to understand their unique features in the digital advertising ecosystem.

Geotargeting in CTV ads tailors campaigns to local audiences, boosting relevance and engagement. It improves efficiency, local promotions, and measurable impact.

In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement.

Cross-platform planning is essential in the Upfronts. It reduces duplication, controls frequency, expands reach, and ensures campaigns drive real outcomes.