A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essentia…

The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken tha…

From the launch of new ad-supported platforms to crumbling cookies to mega-mergers, we look at the state of TV and video as we enter the second half of the year.

Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketin…

Nielsen's CTV metric, The Gauge, aims to be the gold standard for both linear TV and CTV measurement. Will it become the gold standard for measuring all of television?

The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most impor…

We debunk the most common misconceptions about TV and video advertising around costs, measurement, campaigns goals and more.

Roku’s move, which will allow it to deliver dynamic advertising into linear TV programming, makes it clear that the company isn’t planning to sit back and wait for linear TV ad bud…

The acceleration of digitally born trends in retail, gaming and social media is changing our world much faster than any could have anticipated before the pandemic. Dave Morgan shar…

How Simulmedia helped a gourmet food brand empower their customer data efficiently with TV advertising to reach consumers looking to show appreciation for mothers on Mothers day.

How the underdog of online career services is giving the goliaths a run for their money with only a fraction of their budgets.

Learn how disruptive brands like Echelon Fitness are using the power of TV to drive lower-funnel actions like visits and sales, with transparency around metrics that show exactly h…