A large broadcast network needed to re-engage its program’s viewers after a 3-month mid-season hiatus. The network was also interested in seeing how Simulmedia performed compared t…

Simulmedia's infrastructure is designed using a mix of standard data center and cloud technologies. To facilitate the app deployment process, we have chosen Docker as our standard …

There is a lot of interest in bringing online advertising-like targeting to TV. But there are skeptics who wonder whether trying to cherry pick the right mix of TV shows to reach s…

TV advertising case study about how a Quick Service Restaurant was being outspent by the competition and needed a cost-efficient way to reach likely customers through TV advertisin…

TV advertising case study about a large cable network that increased ratings for the second season by targeting viewers of similar shows.

It may seem a bit like piling on, but I think that its finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken …