All across the media business, folks are trying to figure out how to measure, value and synchronize media delivery across an ever-expanding multitude of platforms and devices. It's…

The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and unto them was borne a new measurement stan…

In the boxing ring of TV are two fighters. In the near corner is "Irresistible Force" a fighter known for a granular understanding of audience behaviors through data. He can punch …

I spent a good chunk of yesterday at LUMA Partners 6th annual Digital Media Summit. LUMA is made up of investment bankers focused on digital media -- and its founder, Terry Kawaja,…

Today, two-thirds of television viewing in the U.S. occurs on shows with a rating of 0.5 or lower. Since audiences this small are hard to measure accurately beyond sex/age demograp…

Predicted that television advertising spend in the U.S. would grow more in real dollars than spend on video ads on the Web, mobile and over-the-top combined, every year for the nex…

There is no better book to prepare someone to understand what the media and ad industries must do to successfully navigate the digital transformation they are undergoing today.

Precision targeting might unfortunately bring to TV the same kind of ad spam that we all experience so much on the Web.

At the MediaPost OutFront, when media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one…

Television is an electronic medium with electronic ads and electronic insertion, and many parts of the industry's infrastructure -- from set-top boxes to planning systems to distri…