Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools

Discover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.

Discover how AI-driven ads, automated content recognition, programmatic tech, and privacy-compliant targeting are revolutionizing CTV advertising. Learn the essential innovations d…

Marketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.

Discover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies.

Discover how adding TV to your omnichannel marketing strategy can boost engagement, conversions, and brand loyalty."

Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market