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Self-Service Activation

Transparent TV™ gives you the ability to build and activate reach-maximizing, advanced TV campaigns with total transparency of your media plan's networks, dayparts, and cost.

Try Transparent TV

Audience-Based Data Sets

Create strategic targets in minutes using attributes from Nielsen and MRI, and instantly see how their size compares to the entire TV universe.

Customized Requirements

Adjust your daypart mix and add network restrictions to ensure your message is delivered when and where your customers are most likely to see it.

Fast Activation

Submit your plan with a click and be on the air within two weeks—ideal for maximizing the value of use-it-or-lose-it dollars you need to spend in a hurry.

Total Transparency

Get a breakdown of your campaign's media cost, networks, dayparts, and activation fees, all before it goes to order.

Rapid Reporting

Track reach, impression delivery, and more on a day-by-day basis through our online dashboard and get post-campaign reporting on all standard media metrics.

Compare Our Activation Options

When you sign up to try Transparent TV through our VAMOS software, you’ll have access to all our activation options for 30 days. This way, you can discover the best way for Transparent TV to help you get more from your advertising.

Self-Service Premium Services
 
Tier 1 Tier 2 Tier 3
Audiences
Nielsen
MRI
NCS
Oracle
Experian
1st Party Match
Set Top Box Viewing Data
Inventory
Linear TV
Connected TV
Over-The-Top (OTT)
Reporting
Media Metrics
Custom Reporting
3rd Party Outcomes
1st Party Outcomes
Cost Per Converted Viewer
Available Guarantees
Buying Demo Impressions
Custom Target Impressions
Buying Demo Reach
Custom Target Reach
Business Outcomes
Cost Per Converted Viewer
Try Transparent TV

Self-Service

Premium Services

Audiences
Nielsen
MRI
NCS
Oracle
Experian
1st Party Match
Set Top Box Viewing Data
Reporting
Media Metrics
Custom Reporting
3rd Party Outcomes
1st Party Outcomes
Cost Per Converted Viewer
Available Guarantees
Buying Demo Impressions
Custom Target Impressions
Buying Demo Reach
Custom Target Reach
Business Outcomes
Cost Per Converted Viewer
Transparent TV Pricing

For access to all services, explore our Premium tier.

Tier 1

Audiences
Nielsen
MRI
NCS
Oracle
Experian
Reporting
Media Metrics
Custom Reporting
Available Guarantees
Buying Demo Impressions
Custom Target Impressions
Transparent TV Tier 1 Pricing

Tier 2

Includes everything in Tier 1 and:
Reporting
3rd Party Outcomes
Available Guarantees
Buying Demo Reach
Custom Target Reach
Transparent TV Tier 2 Pricing

Tier 3

Includes everything in Tiers 1 & 2 and:
Audiences
1st Party Match
Set Top Box Viewing Data
Reporting
1st Party Outcomes
Cost Per Converted Viewer
Available Guarantees
Business Outcomes
Cost Per Converted Viewer
Transparent TV Tier 3 Pricing