Boost ROI with Performance TV®: your expert partner in TV ad buying

Even though streaming is growing, linear TV remains an efficient way to get messages in front of target audiences. The Simulmedia Performance TV® team leverages TV+ big data and AI to predict at the person-level where their audiences will be, build the most efficient media plan that minimizes unduplicated reach, automate buying across hundreds of networks, measure campaign delivery, and generate insights to optimize for the next campaign.

With the rise of AVOD and FAST, advertising opportunities on CTV are exponentially growing. The Performance TV team helps marketers navigate the complex world of streaming. We'll execute buys and provide 20+ self-service reports through TV+ to see which apps and programs drive outcomes. We can even set up robust A|B tests to isolate the incremental impact of CTV in lifting KPIs. When marketers need deeper insights, we collaborate to build custom reports that answer their toughest questions.

Most households are a mix of traditional and connected TVs, so buying them in siloes won't yield the best results. The Performance TV team partners with marketers to plan, activate, and measure across a de-siloed cross-channel TV ad campaign so that they reach the strategic target audience as efficiently and effectively as possible.

Even if marketers have already done a big upfront buy, the Performance TV team is incredible at finding more of their target audience unreached by marketers' direct buy. We’ll expand a linear buy and find new eyeballs on CTV or other linear networks. Or we can expand a CTV buy and find unreached members of the target audience in linear or on other apps on CTV.

Unlike most TV ad-buying service providers, each Performance TV's client success representative is a full-fledged subject-matter expert in linear and connected TV. We embrace the philosophy of a consultative partnership and are ready to execute our clients’ campaigns with operational excellence.

Tap into our think tank of TV veterans and data scientists to help solve some of the toughest problems on TV. We’ll readily invest the time to help marketers understand the intricacies of the fast-evolving TV industry and dig deep into the campaign data to get answers to their most difficult questions.

At Simulmedia, we set a new standard in service. Unlike providers who adhere to rigid protocols or nickel-and-dime clients for every query, we're committed to your success. Our dedicated data specialists provide actionable insights by answering crucial questions, demonstrating TV's impact. With rapid, granular reporting, our team continuously optimizes your campaigns. This ensures that each campaign reaches its peak potential.

Powered by AI and our precision targeting capabilities, we build the most efficient media plan to reach target audiences on linear and streaming. Our tech platform, TV+, integrates with over 250 partners to ensure speedy activation. Clients can pull granular, real-time data from TV+ to measure how campaigns are performing and extract insights to optimize in-flight or for the next campaign.