Full-Funnel TV and Video Advertising to Drive More Wins
Simulmedia turns TV and video into a growth engine by helping brands deploy more effective strategies to hit the KPIs that matter most.
Your Audience is Watching – We Can Help You Find Them
Simulmedia brings data, science and software to TV and video advertising to allow brands to easily reach high-intent audiences across linear TV, connected TV, and games.
Simulmedia’s patented machine-learning technology instantly leverages more than 10 years of insight from national TV campaigns to identify high-intent audiences and accurately predict where and when they’re going to be watching.
From the moment your campaign begins and we start to get signal on performance, we dynamically rank the top converting ad units and optimize to drive down metrics like cost-per-visitor, cost-per-install and cost-per-reach.
Focus on Accountability
Your ad budget can work harder and smarter than ever before, but only if it’s held accountable. So we’ve made reporting tools accessible in near-real-time by building them right into our platform.
The DSP That Makes Your TV and Video Work Harder
Simulmedia’s demand-side platform is your one-stop solution to do everything from targeting and planning to measuring and optimizing – all across linear TV, connected TV, and video games.
Target + Plan
Go beyond age/gender demos to target the best audience for your campaign using first and third-party data. Then, accurately predict where they’ll be watching during your campaign.
Fast and flexible buying through our direct integrations with all national networks and partnerships with premium CTV and games publishers for guaranteed media delivery and audience reach.
Measure + Optimize
Get real-time reporting on everything from impressions and purchases. We’ll test variables like creative and spot length, and then optimize fast to beat your KPIs.
We say “this really works” because this really works.
Take a look at what makes our customers say the same.
“In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful.”
Head of Integrated Marketing
“Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up.”
Senior Director, Global Media
New to TV? No problem.
Getting started on TV doesn’t have to be complicated. Simulmedia recommends a test and learn approach that enables you to quickly identify what’s working, eliminate what’s not and optimize for the performance metrics that matter to you.
How to scale growth efficiently utilizing the power of Simulmedia’s data-driven platform:
Test and Learn
Starting at low entry budgets, we’ll test which creatives, dayparts, networks and programs generate the optimal CPV or CPI for your brand.
Refine Your Plan & Optimize Fast
We’ll apply learnings from Phase 1, buying more of what works
and cutting what doesn’t.
We’ll continue to double-down on top performing units while exploring the market to find new pockets of your target audience. This is the key to sustained growth.
Reach Your Audience Across Channels with Surgical Precision
Our patented technology and dedicated account management team combine to target and optimize campaigns based on your most important metrics.
Linear TV provides the greatest audience scale of any medium, with the ability to deliver sight, sound and motion that reinforces your brand's promise.
Supplement your linear efforts with ads delivered to streaming services and other digital spaces to build holistic campaigns.
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Interested in Simulmedia?
We’d love to hear about your goals and how TV and video advertising can help you win.