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Solutions | Advertisers

TV Media Buying for Advertisers

Reach audiences wherever they watch or stream with linear and connected TV advertising. Only Simulmedia's Performance TV® offering can guarantee marketers full reach of their strategic audience across ad-supported linear and connected TV channels in the US.

Using our TV+® platform, we leverage two patented, AI-driven forecasting and plan optimization algorithms to predict what, when, and where your audiences will be watching TV and to construct the most cost-efficient media plan to meet them there.

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TV Advertising Platform That Will Help You Find Your Audience

Simulmedia’s TV+® advertising platform brings data, science and software to TV and video advertising to allow brands to easily reach their audiences across linear TV, connected TV, and games.

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Machine-Driven Automation

The predictive algorithms and massively automated workflow processes of TV+® allow us to identify your high-intent audiences and accurately predict where and when they’re going to be watching across linear and CTV.

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Data-Backed Optimization

TV+® delivers scaled and targeted cross-channel audience reach to drive brand awareness and consideration efficiently, achieving business outcomes and ensuring full return on investment.

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Transparency and Accountability

TV+® provides real-time reporting at an extremely granular level with complete transparency into all key performance metrics for both in-flight and completed linear and CTV campaigns.

TV+® is the TV Advertising Platform That Works Harder For You

Simulmedia’s cross-channel TV+® platform is your one-stop solution for everything from targeting and planning to measuring and optimizing – across linear TV, connected TV, and video games.

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Target + Plan

Go beyond age/gender demos to target the best audience for your campaign using first and third-party data. Then, accurately predict where they’ll be watching during your campaign.

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Fast and flexible buying through our direct integrations with all national networks and partnerships with premium CTV and games publishers for guaranteed media delivery and audience reach.

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Measure + Optimize

Get real-time reporting on everything from impressions and purchases. We’ll test variables like creative and spot length, and then optimize fast to beat your KPIs.

New to TV Media Buying? No Problem!

Getting started on TV advertising doesn’t have to be complicated. Simulmedia recommends a test and learn approach that enables you to quickly identify what’s working, eliminate what’s not and reach the audiences that matter to you.

How to scale growth efficiently utilizing the power of Simulmedia’s data-driven platform:

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Test and Learn

Starting at low entry budgets, we’ll test which creatives, dayparts, networks and programs generate the optimal results for your brand.

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Refine Your Plan & Optimize Fast

We’ll apply learnings from Phase 1, buying more of what works and cutting what doesn’t.

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Intelligently Scale

We’ll continue to double-down on top performing units while exploring the market to find new pockets of your target audience. This is the key to sustained growth.

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TV Media Buying That Reaches Your Audience Across Channels with Surgical Precision

Simulmedia’s TV+® platform, guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching enables advertisers to confidently realize the full potential of their video advertising.

Ready to Reach Audiences Across All of TV?

Get started by contacting our sales team or by requesting a TV+® demo to learn more about how Simulmedia can deliver unmatched reach, results and measurement for your cross-channel TV campaign.