TV Media Buying for Advertisers
Reach audiences wherever they watch or stream with linear and connected TV advertising. Only Simulmedia’s TV+® platform can guarantee full audience reach across ad-supported channels on both linear and connected TV in the U.S.
TV Advertising Platform That Will Help You Find Your Audience
Simulmedia’s TV+® advertising platform brings data, science and software to TV and video advertising to allow brands to easily reach their audiences across linear TV, connected TV, and games.
Machine-Driven Automation
The predictive algorithms and massively automated workflow processes of TV+® allow us to identify your high-intent audiences and accurately predict where and when they’re going to be watching across linear and CTV.
Data-Backed Optimization
TV+® delivers scaled and targeted cross-channel audience reach to drive brand awareness and consideration efficiently, achieving business outcomes and ensuring full return on investment.
Transparency and Accountability
TV+® provides real-time reporting at an extremely granular level with complete transparency into all key performance metrics for both in-flight and completed linear and CTV campaigns.
TV+® is the TV Advertising Platform That Works Harder For You
Simulmedia’s cross-channel TV+® platform is your one-stop solution for everything from targeting and planning to measuring and optimizing – across linear TV, connected TV, and video games.
Target + Plan
Go beyond age/gender demos to target the best audience for your campaign using first and third-party data. Then, accurately predict where they’ll be watching during your campaign.
Activate
Fast and flexible buying through our direct integrations with all national networks and partnerships with premium CTV and games publishers for guaranteed media delivery and audience reach.
Measure + Optimize
Get real-time reporting on everything from impressions and purchases. We’ll test variables like creative and spot length, and then optimize fast to beat your KPIs.
We Say “This Really Works” Because This Really Works
Take a look at what makes our customers say the same about our TV media buying and advertising platform.
New to TV Media Buying? No Problem!
Getting started on TV advertising doesn’t have to be complicated. Simulmedia recommends a test and learn approach that enables you to quickly identify what’s working, eliminate what’s not and reach the audiences that matter to you.
How to scale growth efficiently utilizing the power of Simulmedia’s data-driven platform:
Test and Learn
Starting at low entry budgets, we’ll test which creatives, dayparts, networks and programs generate the optimal results for your brand.
Refine Your Plan & Optimize Fast
We’ll apply learnings from Phase 1, buying more of what works and cutting what doesn’t.
Intelligently Scale
We’ll continue to double-down on top performing units while exploring the market to find new pockets of your target audience. This is the key to sustained growth.
TV Media Buying That Reaches Your Audience Across Channels with Surgical Precision
Simulmedia’s TV+® platform, guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching enables advertisers to confidently realize the full potential of their video advertising.
Featured Resources
Ready to Reach Audiences Across All of TV?
Get started by contacting our sales team or by requesting a TV+® demo to learn more about how Simulmedia can deliver unmatched reach, results and measurement for your cross-channel TV campaign.