TV Media Buying for Advertisers
Reach audiences wherever they watch or stream with linear and connected TV advertising. Only Simulmedia's Performance TV® offering can guarantee marketers full reach of their strategic audience across ad-supported linear and connected TV channels in the US.
Using our TV+® platform, we leverage two patented, AI-driven forecasting and plan optimization algorithms to predict what, when, and where your audiences will be watching TV and to construct the most cost-efficient media plan to meet them there.
TV Advertising Platform That Will Help You Find Your Audience
Simulmedia’s TV+® advertising platform brings data, science and software to TV and video advertising to allow brands to easily reach their audiences across linear TV, connected TV, and games.
The predictive algorithms and massively automated workflow processes of TV+® allow us to identify your high-intent audiences and accurately predict where and when they’re going to be watching across linear and CTV.
TV+® delivers scaled and targeted cross-channel audience reach to drive brand awareness and consideration efficiently, achieving business outcomes and ensuring full return on investment.
Transparency and Accountability
TV+® provides real-time reporting at an extremely granular level with complete transparency into all key performance metrics for both in-flight and completed linear and CTV campaigns.
TV+® is the TV Advertising Platform That Works Harder For You
Simulmedia’s cross-channel TV+® platform is your one-stop solution for everything from targeting and planning to measuring and optimizing – across linear TV, connected TV, and video games.
Target + Plan
Go beyond age/gender demos to target the best audience for your campaign using first and third-party data. Then, accurately predict where they’ll be watching during your campaign.
Fast and flexible buying through our direct integrations with all national networks and partnerships with premium CTV and games publishers for guaranteed media delivery and audience reach.
Measure + Optimize
Get real-time reporting on everything from impressions and purchases. We’ll test variables like creative and spot length, and then optimize fast to beat your KPIs.
We Say “This Really Works” Because This Really Works
Take a look at what makes our customers say the same about our TV media buying and advertising platform.
“In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful.”
Head of Integrated Marketing
“Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up.”
Senior Director, Global Media
New to TV Media Buying? No Problem!
Getting started on TV advertising doesn’t have to be complicated. Simulmedia recommends a test and learn approach that enables you to quickly identify what’s working, eliminate what’s not and reach the audiences that matter to you.
How to scale growth efficiently utilizing the power of Simulmedia’s data-driven platform:
Test and Learn
Starting at low entry budgets, we’ll test which creatives, dayparts, networks and programs generate the optimal results for your brand.
Refine Your Plan & Optimize Fast
We’ll apply learnings from Phase 1, buying more of what works and cutting what doesn’t.
We’ll continue to double-down on top performing units while exploring the market to find new pockets of your target audience. This is the key to sustained growth.
TV Media Buying That Reaches Your Audience Across Channels with Surgical Precision
Simulmedia’s TV+® platform, guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching enables advertisers to confidently realize the full potential of their video advertising.
Linear & Connected TV
Powered by predictive technology, a data-driven approach and integrations with over 250 networks and publishers, Simulmedia’s TV+® enables seamless access to 300 million viewers in 120 million U.S. households.
The Cross-Channel TV Playbook: How Marketers Can Unlock Audiences on Linear and Connected TV
Our TV advertising playbook has everything you need to know on how to get started, navigate and scale across linear and connected TV (CTV).
How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns
Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.
Ready to Reach Audiences Across All of TV?
Get started by contacting our sales team or by requesting a TV+® demo to learn more about how Simulmedia can deliver unmatched reach, results and measurement for your cross-channel TV campaign.