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Erica Meyer is the Senior Vice President of Operations & Client Success. She joined Simulmedia in March 2019, serving first as Vice President, Account Management, and leading the larger Account Management team in offering strategy and insights to maximize marketers’ TV campaigns.
Prior to Simulmedia, Erica honed her media buying skills at Midas Exchange, WPP’s corporate trading arm and sister company of GroupM, negotiating schedules across nearly every client category over her nine-year stint. She has a BA in Chemistry as well as an MBA concentrating in Marketing & Leadership from Binghamton University.
All-time favorite TV show: The Challenge
TV show more people should watch: Search Party
All-time favorite video game: Mario Kart
Favorite snacks when watching TV or out at the movies: Smartfood white cheddar popcorn and white cheddar Cheetos Puffs
Charity more people should know about: Justifi, which sponsors trips allowing young professionals to spend their vacation time volunteering on important projects in local communities around the world.
Where I volunteer: iMentor, a non-profit organization that partners high school students with mentors.
The skill I have that might surprise people: Singing (I sang in chorus and a cappella groups throughout school and post-graduation).
Favorite hobbies: Orangetheory Fitness
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