Justin Nesci

By Day

Justin spent the last 20+ years building revenue engines inside media companies — especially at moments when the industry was being disrupted and needed to rethink how it makes money. I like sitting at the intersection of data, product, and commercial strategy and figuring out how to turn audience intelligence into scalable growth.

Most recently, he led Advanced Audio at iHeartMedia, where he built and commercialized the company’s data, measurement, and technology stack across its multi-platform network. The real work wasn’t just selling media — it was integrating first-party data into holding company systems, structuring smarter partnerships, and creating solutions that tied planning, activation, and measurement together. That meant aligning product, sales, data science, and client teams to create something repeatable and scalable.

Before iHeart, he ran his own consulting practice, helping large media companies modernize their revenue models and venture-backed startups sharpen their product-market fit and go-to-market strategy. He has always enjoyed operating on both sides — working with established brands that need to evolve and early-stage teams that need to build commercial muscle fast.

Earlier in his career, he held senior roles at Fox, Viacom, Warner Music Group, Federated Media, and IMG — typically tasked with building or scaling digital businesses during periods of rapid change and applying digital practices to linear inventory. At Warner, they scaled a digital business from $0 to $50M in 18 months. At Federated, they grew revenue 50%+ year over year during a global downturn. At Fox and Viacom, he led digital strategy, ad product, and sales organizations as traditional media was transitioning to multi-platform/audience-based sales.

He has also advised a range of venture-backed companies that later exited — including TechCrunch, SB Nation, Adap.TV, Meebo, SocialMedia.com, and The Echo Nest — often helping founders think through revenue design, partnerships, and distribution strategy.

What motivates him most is building durable commercial systems — not just closing deals, but designing the structure behind them: data partnerships, identity layers, measurement frameworks, incentive models, team design. The stuff that makes revenue sustainable instead of transactional.

He lives in NYC on the UWS with his wife Nikki, they’ve been married for 30 years, and three kids, Izzy, Owen, & Nate – and two dogs Ted & Olive. When he’s not working or upstate, he can typically be found surfing, running, biking, and/or more recently playing pickleball.

By Night

All-time favorite TV show: Wire over Sopranos, but loved Mad Men rewatch too

TV show more people should watch: Rectify

All-time favorite video game: Madden all the way

Favorite snack when watching TV or at the movies: Cheetos or lentil chips, gotta be salty

By the Way…

Charity more people should know about: Wild Tomorrow Fund

Where I volunteer in my community: Dog rescue and for WTF fundraisers

Greatest personal accomplishment: Raising 3 kids in NYC

The skill I have that might surprise people: a great knuckeball

Favorite hobbies: Surfing and Pickleball