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CTV Trends series

Playlist — 10 videos

The most important trends in CTV

Trends that defined 2024, and which will carry into 2025

How are new technologies shaping CTV?

What technologies had the biggest impact on CTV in 2024

Interactivity and ad length in CTV

The most popular ad formats for 2024 and 2025

Broad economic trends. More investment in advertising

How will economic factors impact CTV in 2025?

Data-driven marketing: What brands need to know to succeed in TV in 2025

Insights about data-driven marketing

From content to data: The new king of marketing?

Is there a shift from "Content Being King" to "Data Being King?

Top 3 ways to leverage both TV and CTV

What are the top 3 ways to leverage both TV and CTV in 2025?

CTV for small businesses

How can small businesses incorporate CTV into their media plans?

Solutions for regional businesses’ CTV ads

Is CTV effective for regional businesses?

AI-powered tools for ad creation

How AI can help in case if a small business doesn’t have a creative team to produce TV ads?