Jason Wittmer, Account Executive at Simulmedia, about the best way for pharma to target audiences on TV
How to find your audience in Linear TV
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How to remain HIPAA compliant on TV
How does one guarantee HIPAA compliance when targeting condition-based audiences?
An effective prescription RX TV ad strategy
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How do you measure attribution effectively?
The different methods of measuring success for a pharma TV campaign
FDA’s “Clear, Conspicuous, & Neutral” ruling and pharma advertisements
What TV strategies work best for each drug lifecycle stage
What's the best strategy to build an audience using both linear and streaming?